Ads for 3 Mobile Broadband Subscribers
If you are a subscriber of 3 UK’s mobile broadband service, very soon you are going to have pop-up ads on your screen once you connect to the internet. The mobile broadband internet service provider is in the process of launching this feature and is currently looking for advertisers to sign up for ad space for the remaining part of 2009.
The advertisements will be displayed on an ad panel that will come up when a subscriber plugs in the broadband modem dongle into the computer. Although 3 UK claims that this feature will be unobtrusive, its proposal to advertisers claims it to be an opportunity to boldly and visibly reach a large target audience.
Apparently, subscribers will not have the choice to turn off the feature either. What is not clear is whether the ad graphics will be included in the subscriber’s download limit. If they are, the customers are likely to react angrily, as the prices of mobile broadband are still quite steep and the last thing you would want is paying for something you did not even ask for.
Dashboard advertising was first tested in 3 Austria’s network, where it yielded an encouraging 6% click-through rate. Neil Andrews, Head of Advertising for 3 UK claims the new dashboard is in line with 3’s efforts to provide innovative and groundbreaking tools for advertisers on its network. He claimed that this was possible due to 3’s unique and powerful network, which helps in promoting new tools.
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Managers: Super-Charge Your PR
Ain’t a gonna happen unless business, non-profit and
association managers, possibly like you, do something
positive about those important external audiences of
yours that most affect your operation. And then, as you
persuade those key outside folks to your way of thinking,
help move them to take actions that allow your department,
group, division or subsidiary to succeed.
Fortunately for all of us, good public relations planning
really CAN alter individual perception and lead to
changed behaviors among key outside audiences.
Why should you believe it? Because of this public
relations premise: people act on their own perception of
the facts before them, which leads to predictable
behaviors about which something can be done. When
we create, change or reinforce that opinion by reaching,
persuading and moving-to-desired-action the very
people whose behaviors affect the organization the most,
the public relations mission is accomplished.
Just look at the kind of reactions that can result:
customers starting to make repeat purchases; politicians
and legislators starting to view you as a key member of
the business, non-profit or association communities;
capital givers or specifying sources beginning to look
your way; prospects starting to work with you; fresh
proposals for strategic alliances and joint ventures;
welcome bounces in show room visits; membership
applications on the rise; and community leaders
beginning to seek you out.
But it doesn’t just happen, as I’m certain you already
suspect. Your public relations people really must be
on board this particular approach to PR. And
especially, they must buy into why it’s so important
to know how your outside audiences perceive your
operations, products or services. And do be sure they
accept the reality that negative perceptions almost
always lead to behaviors that can damage your
organization.
Now, how do you plan to monitor and gather
perceptions of your key external audiences? Why,
by questioning members of your most important
outside audiences. Meet with your public relations
people and review possible questions like these:
how much do you know about our organization?
Have you had prior contact with us and were you
pleased with the interchange? How much do you
know about our services or products and employees?
Have you experienced problems with our people or
procedures?
Hopefully it will not come as a surprise that your
PR people are already in the perception and behavior
business and can be of real use for the initial opinion
monitoring project. You can always use professional
survey firms, of course, but that can cost a bundle. So,
whether it’s your people or a survey firm who handles
the questioning, the objective is to identify untruths,
false assumptions, unfounded rumors, inaccuracies,
and misconceptions.
Soon you will have to decide which of the problems
outlined above (or others) becomes your corrective
public relations goal - clarify the misconception, spike
that rumor, correct the false assumption or fix a
variety of other possible inaccuracies?
At the same time you set your PR goal, you must select
the right strategy from the three choices available to you.
Change existing perception, create perception where
there may be none, or reinforce it. The right strategy will
show you how to reach that goal. Of course, picking the
wrong strategy will taste like peanut butter on a nice piece
of Nova Scotia salmon. So be sure your new strategy fits
comfortably with your new public relations goal. Obviously,
you wouldn’t want to select “change” when the facts dictate
a “reinforce” strategy.
At last we come to the “muscular” part of your public
relations effort — writing a persuasive message aimed at
members of your target audience. It’s always a severe test
to come up with action-forcing language that will help
persuade a target audience to your way of thinking.
It almost goes without saying that you must assign the task
to your best writer. What is required are words that are not
only compelling, persuasive and believable, but clear and
factual if they are to shift perception/opinion towards your
point of view and lead to the behaviors you desire.
Now comes one of the less pressuresome chores —
identifying the communications tactics needed to carry your
message to the attention of your target audience. Always
making certain that the tactics you select have a record of
reaching folks like your audience members, you have at
your disposal dozens of communications tactics ranging
from speeches, facility tours, emails and brochures to
consumer briefings, media interviews, newsletters, personal
meetings and many others.
Do not overlook the fact that the believability of your
message can be dependent on the credibility of its delivery
method. And that means you may wish to deliver it in
small getogether-like meetings and presentations rather
than through a higher-profile media announcement.
As initial impact of your communications tactics is felt,
you and your PR people will want to undertake a second
perception monitoring session with members of your
external audience. The same questions used in the benchmark
session can be used again. But now, you will be looking
very carefully for indications that the bad news perception
is moving in your direction.
By the way, take comfort in the fact that that your PR
program usually can be accelerated by adding more
communications tactics as well as increasing their frequencies.
To recap: I strongly advise you to remember this as a business,
non-profit or association manager: supercharging your
managerial public relations effort will depend heavily on
you doing something positive about those important external
audiences of yours that most affect your operation - positive
steps like those mentioned above. And as you persuade
those key outside folks to your way of thinking, you will
hopefully move them to take actions that allow your
department, group, division or subsidiary to succeed.
Please feel free to publish this article and resource box
in your ezine, newsletter, offline publication or website.
A copy would be appreciated at bobkelly@TNI.net.
Word count is 1075 including guidelines and resource box.
Robert A. Kelly © 2005.
Bob Kelly counsels, writes and speaks to business, non-profit and
association managers about using the fundamental premise of public
relations to achieve their operating objectives. He has been DPR,
Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR,
Newport News Shipbuilding & Drydock Co.; director of communi-
cations, U.S. Department of the Interior, and deputy assistant press
secretary, The White House. He holds a bachelor of science degree
from Columbia University, major in public relations.
mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com
Media Relations: What To Do When You’re Misquoted
When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.
What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they talk to who would fill them in on the latest rumblings at ABC?
That’s when my phone rang. A reporter from PR Week, a prestigious public relations magazine, was ready to interview me. As a former ABC News production coordinator, they thought I might have something to say.
Since the reporter and I had corresponded over e-mail prior to her call, I knew the call would be coming. I took some time to prepare my comments, the same way I coach my clients to do so.
But when the story came out, something had gone terribly awry.
Here’s what the author wrote:
“Brad Phillips, a former production coordinator for Nightline who now owns his own PR firm, said the network made a mistake in not grooming an obvious successor for Jennings. ‘The day of the star anchor is over,’ he said. ‘The news about Peter Jennings may be the tipping point that dismantles the news division.’”
Note that last line. Here’s what I actually said:
“The sad news about Peter Jennings may be the tipping point that devastates the news division.”
Far from proclaiming that ABC News was dismantling its news division, I was saying that the loss could be a deeply hurtful blow for ABC.
Upon reading the article, some Nightline producers walked out of their offices, saying, “Did you see what Brad Phillips said?” They thought one of their own was rubbing the bad news in even further. The only problem, of course, is that I didn’t say it.
So how can a full-time media trainer have his quotes reported inaccurately? Simply put, it happens. This is a business of percentages, not perfection, and whenever you’re dealing with another person, in this case a reporter, there is a margin of error. But since this was the first misquote I’ve ever had after dozens of successful interviews through the years, it reinforces that being well prepared for interviews almost always works.
Still, I now personally understand how frustrating it feels to have your name followed by words you didn’t say, and I had to temper my instinct to respond with the advice I’ve always given my clients.
First, I tell clients, the closer you are to a story, the more inaccurate it appears.
Second, if they respond to an error that the reporter regards as a nitpicking point, it could alienate that journalist for future stories.
Third, if a correction is ultimately published, you’ve then widened the number of people who are aware of the original error - those who read it the first time, and those who read it as part of the correction.
To be clear, corrections are sometimes warranted. In this case, I didn’t deem this infraction serious enough to request one. Instead of assuming the reporter spiced up my quote to add more drama to her story, I decided to give her the benefit of the doubt that she had just made an honest mistake.
Ultimately, I did what I tell my clients to do. I contacted my friends at ABC News directly to tell them what happened. I decided not to correct the record with the reporter, since I’d rather have her as an ally for future stories. And the most important thing I will not do, which many clients understandably want to do in these circumstances, is avoid the phone the next time a reporter calls. It’s the wrong response. When properly prepared, you’ll get it right the vast majority of the time. And I’ll take those odds every time.
Brad Phillips is the founder and president of Phillips Media Relations. He was formerly a journalist for ABC News and CNN, and headed the media relations department for the second largest environmental group in the world.
For more information and to sign up for free monthly media relations and media training e-tips, visit http://www.PhillipsMediaRelations.com
The Many Types of Watches
Watches have evolved over the centuries and become almost a necessity. There are many types of watches all with different functions. If you are looking for a watch there are a few things to keep in mind. Your budget is important here. The amount you can spend on a watch will dictate what type of watch and what features or functions you will be able to have. Watches can range in price from $2.00 or $3.00 all the way up to thousands of dollars and more.
An analog watch is a watch that has hands. There may be a second hand or not. The second hand moves in continuous sweeping motion. Some second hands will move in two second intervals to indicate the batteries need to be replaced. Digital watches have the time displayed in numerals. Digital watches are very popular.
An LCD watch uses liquid crystal display to show the time. The numbers are usually gray or black on a lighter background. An LED watch uses a diode that emanates light. There is usually a button to push to display the time. The numbers in the display are red in color.
A quartz watch is very popular in the market place today as well and it runs on batteries. A tiny quartz crystal in the watch vibrates at a very stable frequency. This keeps the time instead of the traditional mechanical movement.
Other watches include a mechanical watch. It operates with the movement of a set of gears. A spring inside the watch is wound to power the gears. A jewel watch uses gems such as rubies at points of friction inside the movement.
A diving watch is water resistant through a depth of between fifty to one hundred meters and it is marked on the dial. Instead of the usual push/pull crown, a diving watch has a screw down crown. This creates a better water tight seal. The band is made of rubber or similar material because the salt water won’t cause deterioration.
Functions on watches include calendars, time zones, stop watches, and alarms. Many have the option of being set to standard or military time. Still others have indigo lights that when a button is pressed will light up and make the numbers more visible. This is especially good in a hospital or nursing home setting where you need the light to read the second hand while checking pulses. There are some watches that have removable face plates so that you can have your watch match what you are wearing. The shape of a watch can be almost any shape as well such a round or rectangular. There are ring watches and pendant watches. Pocket watches are making a come back as well.
The bands on watches are as varied in material and design as the watches themselves. There are metal bands that stretch, there are bands made of material similar to the straps on backpacks and that fasten with Velcro. There are bands of cloth, hemp, metal links and bands that come in one or two pieces.
About the Author
Martin Smith is a successful freelance writer providing advice for consumers on purchasing a variety of products which includes
Wedding Ring and and more! His numerous articles provide a wonderfully researched resource of interesting and relevant information.
Air Bed Mattresses
Air bed mattresses are no longer regarded as temporary sleep solutions. Nowadays they are increasingly being used as high-tech alternatives to the traditional and often painful metal spring mattresses that a lot of people are currently sleeping on. Therefore if you are having trouble sleeping or you are waking up to persistent back pain, you might want to consider updating your mattress to an air bed.
Air bed mattresses have the ability to mold to the exact shape of your body to give you support where you really need it. This unique feature eliminates the pressure points that sometimes occur while sleeping on a coil mattress and that can ultimately interfere with the natural alignment of your spine. A mattress that is too hard won’t allow for the natural curvature in your spine, whereas one that is too soft has a tendency to sink, allowing for abnormal bends in your back.
If your current mattress doesn’t provide your spine with the proper support, you are putting yourself at risk for developing lower back pain. Also keep in mind that as time goes by and the shape of your body changes, you may require a different level of firmness. When this occurs there is no need to go out and buy a new mattress. If you own an air bed mattress, it can simply be adjusted to fit your new needs.
Beyond Back Support
Another advantage to sleeping on an air bed mattress is relief from certain allergies. It is a well-documented fact that the innersprings on traditional coil mattresses are breeding grounds for dust mites, a major contributor to several allergies. On the other hand, air bed mattresses are constructed out of hypoallergenic materials that are naturally resistant to dust mites.
Please visit us on the web for more on this and more articles at: http://www.airbedsunlimited.com
Boost Your Business With Free Web Promotion
Whether you are starting a new business or operating on a budget, you cannot go wrong with free web promotion. The truth is that not everyone has an expense account to justify an aggressive advertising campaign. Many businesses, especially web-based, outline marketing as their largest expense. However, free web promotion has changed the way that everyone looks at advertising.
The best way to gain free web promotion is through the use of press releases, which highlight upcoming news, events and headlines regarding your company. In order to write an effective press release, your business must be involved in something noteworthy. Whether it be a contest, a grand opening, a special sale or other event, a press release is the perfect way to advertise your business happenings for free. There are a number of press release submission websites, which allow business owners to submit their news for free. In addition, submitting your press release to newspaper and magazine editors may increase your chances of being published both online and in print. Before sending a press release, which should be no more than one page in length, make sure that your name, mailing address and telephone number is included at the top of the page. Many editors require that contact information be present before they will even consider publishing a press release. The reasoning behind this is to confirm the identity of the person submitting the news.
Web promotion can perhaps best be utilized through successful positioning on internet search engines. By making sure that your website content is rich with information, links and updated information, search engines will be more likely to position your site among the top ranks. In addition, a descriptive website will also find it’s way to the top. For example, if your business deals with collectibles, make sure that your content is rich in keywords dealing with collectibles and the product line that you offer. Avoid stuffing keywords, but make sure that your website clearly indicates it’s subject matter.
One of the best avenues for web promotion is through article marketing. While many website owners are still somewhat unfamiliar with this approach, others are cashing in on a surge of traffic generated from properly marketing their articles. The key to successful web promotion via article marketing is to write an informative article that everyone will want to read. At the bottom of the article, include a brief paragraph featuring your name, the name of your business and a website address. The next step is to submit your article to as many article directories as possible. The more exposure, the better. As other webmasters log on to article directories in search of content for their website, they may select your article to be featured on their site. The more webmasters that feature your work, the more free web promotion your business will receive.
There are a number of ways to acquire paid marketing opportunities and an equal, or greater, number of ways to get free web promotion. If done correctly, web promotion doesn’t have to empty the entire expense account. In some cases, it won’t even cost you a cent.
For better search engines ranking and permanent back links you can also submit your web sites to AgoraFind.com web directory, AllFinancialSites.com finance directory and AllLawSites.com law directory.
The Lowdown on American Express One
Credit cards in general encourage consumers to spend, but the opposite is true for the One from American Express. Unlike cash back reward cards, the American Express One card will deposit cash rebates of 1% of purchase value into a high yield savings account under the cardholder’s name. This account is opened automatically upon a successful application; with the investment FDIC insured and a 4.0% annual percentage yield for this account.
Taking it a notch higher, American Express will contribute $25 to the account upon the first purchase made with the American Express One card. In fact, card owners are also allowed to make their own deposits into the account. As for fees, the American One card has an annual fee of $35, which is waived for first-year card holders.
What’s more, card holders are also entitled for numerous other great benefits card, such as no maximum credit limit imposed, and also the availability of a tracking alert system to help card holders control their monthly spending. As there is no one to help you keep tabs on how much you spend on your card, you can always sign up to have an alert system inform you whenever you are close to a designated amount.
Also, customers are also provided with the convenience of managing their card account and bill payments online. In addition, the American Express One card also includes travel accident insurance and car rental insurance coverage for card holders. Moreover, there is also an Interest Protection program which claims to be able to help customers cut down on the amount of insurance they have to pay.
Finally, the grace period for this card (set at 30 days) is longer than the usual 20 days offered by most other credit cards. Therefore, customers will not have to start paying interest on the purchases, which they just bought. This could hardly be categorized as a benefit as most other cards possess the same feature. However, with the rebates into high-yield investment accounts, this is already a great reason for anyone to make the American Express One card their favorite credit card.
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For more information or to apply for the American Express One, Eric Wasselman recommends Find Credit Cards |